Case Study: DeSoto Floor Covering & Interiors drives pre-sold showroom visits with Broadlume

DeSoto Floor Covering & Interiors boosts pre-sold showroom visits with Broadlume

DeSoto Floor Covering & Interiors, a local flooring retailer, faced the challenge of competing with large big-box stores and standing out online. To address this, they partnered with vendor Broadlume and adopted its all-in-one digital platform, which included a new website and online product catalog.

Broadlume's solution provided DeSoto with a website featuring visualization tools and online sample ordering, which educated customers before they visited the store. This was supported by an exceptional level of service, including direct access to the CEO. The results were a significant shift in the sales process, with customers arriving pre-sold and ready to purchase, ultimately leading to a smoother customer journey and increased sales.

DeSoto Floor Covering & Interiors