Case Study: Premier Safety achieves 500% faster site speed and higher online revenue with Broadleaf Commerce

Premier Safety - Customer Case Study

Premier Safety, a nationwide provider of safety and environmental solutions with representatives in all 50 states, was hampered by slow site performance, order and catalog management limitations, and antiquated backend processes that led to lost orders and constrained growth. To address these challenges, Premier Safety engaged Broadleaf Commerce and adopted the Broadleaf B2B Commerce Solution with Commerce, PIM, OMS and CMS feature sets plus Broadleaf Managed Hosting on Google Cloud.

Broadleaf Commerce implemented a custom, ERP-integrated platform, account-specific catalogs/payments/pricing, improved search/SEO and managed hosting. Following a four-month migration and a year in production, Broadleaf Commerce delivered measurable gains: site speed increased over 500%, daily time on site rose 289%, page views per visitor grew 163%, bounce rate fell 30% and Alexa Rank improved 38%, driving higher online revenue and streamlined fulfillment, billing and invoicing.

Premier Safety

Janet Donnelly

VP of Marketing and Digital Strategy