Case Study: Leading Pharmaceutical Distributor achieves increased online revenue and streamlined B2B operations with Broadleaf Commerce

Leading Pharmaceutical Distributor - Customer Case Study

Leading pharmaceutical distributor, a major U.S. pharmaceutical distributor serving the United States, Puerto Rico, and the Virgin Islands with a large catalog of generics, specialty drugs, vaccines and medical supplies, faced a need for a scalable B2B eCommerce platform that could handle customer-specific pricing, gated catalog access, and minimal ongoing IT involvement. They selected Broadleaf Commerce and its B2B solution to address these complex catalog and pricing requirements.

Broadleaf Commerce implemented its B2B Commerce solution—including Contract Pricing, Account registration, custom features like Future Credit Offer, and the Broadleaf Admin Console—integrated with the distributor’s mainframe to automate promotions, price discounts and quote requests. As a result, the Leading pharmaceutical distributor saw simplified workflows via a centralized admin, increased site traffic and performance, growth in online revenue, and measurable improvements in sales and client retention driven by more transparent, easily managed pricing and offers.