Case Study: Large Telco Market achieves modern omnichannel commerce and increased customer satisfaction with Broadleaf Commerce

Large Telco Market - Customer Case Study

A leading global telecommunications provider faced an urgent need to replace an aging legacy eCommerce platform to handle complex market requirements, advanced subscription and pricing modules, and easier third‑party integrations. The telco services provider engaged Broadleaf Commerce to find an open, customizable solution that would keep innovation and speed at the forefront of its customer experience strategy.

Broadleaf Commerce implemented its Omnichannel Commerce solution — including PIM, CMS, OMS and Commerce on a cloud‑native, microservices full‑stack — to perform a full legacy replacement with precise customizations for subscriptions and pricing. Broadleaf’s platform delivered easier third‑party integration, increased customer satisfaction and subscription renewals, lower licensing and hardware costs, and streamlined omnichannel processes, giving the telco a scalable, future‑proof commerce foundation.