Case Study: Global Office Supply Distribution Retailer achieves scalable B2B commerce with Broadleaf Commerce

Global Office Supply Distribution Retailer - Customer Case Study

Global Office Supply Distribution Retailer, a leading office supply retailer serving businesses and consumers, needed an eCommerce framework that could support continued growth, complex account hierarchies, and more than 5,000 B2B contract prices. The company’s scale—generating $300 million in online revenue annually—made its existing setup too rigid for future expansion, prompting a search for a more flexible platform from Broadleaf Commerce.

Broadleaf Commerce implemented a B2B commerce solution with Price Lists, Account Management, Order Approval Flows, Contract Pricing, Punchout, and Quotes. The result was a horizontally scalable platform that streamlined contracts and accounts, accelerated sales turnaround, supported DEA/FDA compliance, and improved development through an API-centric approach and iterative feature replacement.