Case Study: DubaiStore achieves a scalable, multi‑vendor marketplace with Broadleaf Commerce

DubaiStore - Customer Case Study

Digital Economy Solutions (DES) set out to build DubaiStore, an Amazon-style, multi-vendor marketplace for the UAE, but faced significant technical and logistical complexity: onboarding and managing hundreds of vendors, site provisioning for each seller, RTL/Arabic support, multiple payment and shipping integrations, and a seamless browse-to-checkout experience. To address these challenges, DES partnered with Broadleaf Commerce and adopted Broadleaf’s Marketplace and Multi‑Site solutions.

Broadleaf Commerce implemented its Marketplace & Multi‑Site framework (with CMS, OMS, PIM, search, cart and checkout) and added custom integrations for DES’s payment and shipping systems, enabling vendor-branded sites and cross-vendor shopping. As a result, Broadleaf Commerce supported the seamless onboarding of hundreds of vendors (with rapid vendor growth within six months), delivered a consolidated browse-and-checkout experience, and provided a highly customizable, scalable platform for future innovation.

DubaiStore

Abdallah Hassan

CEO of Digital Economy Solutions