Case Study: CastAR achieves a scalable developer marketplace and omni-channel AR commerce with Broadleaf Commerce

CastAR - Customer Case Study

castAR, an augmented reality company, needed a scalable, extensible marketplace where developers could upload and sell projects and where customers could access unified online and in-game experiences. After evaluating several customizable Java frameworks, castAR selected Broadleaf Commerce and its Java/Spring-based Broadleaf framework to build a unique developer marketplace and omni-channel store.

Broadleaf Commerce implemented its extensible Java/Spring framework to create the developer marketplace and support castAR’s online store, enabling optimized omni-channel commerce and unique in-game purchasing experiences. The solution delivered clear business impact for castAR by providing a scalable, customizable platform that supports both developer activity and customer-facing channels, positioning them to grow and launch AR commerce offerings in 2017.

CastAR

Walter Hsueh

Director of Engineering