Case Study: Leading Auto Manufacturer achieves rapid legacy migration and scalable white-label dealer commerce with Broadleaf Commerce

Auto Manufacturer - Customer Case Study

A leading Auto Manufacturer facing legacy-platform limits and complex B2B2C requirements—multi-site, multi-catalog, dealer discounting, catalog decoration and improved search—needed a scalable eCommerce platform that could be migrated quickly. The company selected Broadleaf Commerce to deliver a microservice-based commerce stack (Broadleaf Microservices) with an SPA front end, Azure hosting, and Broadleaf Application Management to meet performance, growth and internationalization goals.

Broadleaf Commerce re-platformed the Auto Manufacturer from an on‑premise custom solution to its microservice commerce stack on Microsoft Azure, managing the commerce layer with monitoring, patching and SLAs. The vendor completed the migration in three months and added white‑label capabilities within three more, enabled buy-online/pickup-at-hundreds-of-dealers, multiple payment methods, and expansion into Canada and Mexico—delivering a modern, SEO-friendly site that drove new revenue and ongoing feature innovation.