Case Study: Dollar Bank improves customer experience and personalization with Broadcom CA Brightside

Dollar Bank - Customer Case Study

Dollar Bank, a large independent mutual bank, sought to improve customer centricity and meet the needs of both millennials and traditional customer segments. Their challenge was to leverage analytics to create a better, more personalized customer experience. To address this, they partnered with vendor Broadcom and implemented the solution CA Brightside, which is built on the Zowe framework.

The Broadcom solution enabled the bank's technical teams to develop new analytics and offerings across their mainframe and distributed systems. This allowed Dollar Bank to create more relevant and personalized customer interactions. The implementation opened the eyes of the technical teams and successfully appealed to a younger generation by allowing them to use familiar tools.

Dollar Bank