Case Study: P. Cutajar drives viral buzz for Bacardi Oakheart with BRND WGN

P. Cutajar gives away 500 bottles in 48 hours with BRND WGN

P. Cutajar, a retailer and manufacturer, faced the challenge of launching Bacardi Oakheart spiced rum into a fiercely competitive market. They tasked the vendor, BRND WGN, with creating an innovative campaign to ensure the new product's message was loud and clear.

BRND WGN created a cheeky, viral campaign centered on a custom website that challenged users to "spice things up" by letting it post risqué updates on their Facebook accounts. For posting three such updates, participants were rewarded with a bottle of rum. This was supported by a 360-degree campaign. The solution by BRND WGN gained instant viral momentum, resulting in 500 bottles being given away within 48 hours.

P. Cutajar