Case Study: Marsovin boosts sales and elevates La Valette’s brand with BRND WGN

Marsovin boosts sales by over 50% with BRND WGN

Marsovin, a wine producer, sought to refresh the branding for its oldest wine in production, La Valette, while respecting its ageless prestige. The vendor, BRND WGN, was engaged to develop a new brand identity and marketing strategy for this challenge.

BRND WGN implemented a comprehensive rebranding, starting with a new bottle shape and elegant aesthetic that paid attention to historical details. They launched an "Evolving Together" campaign using billboards, TVCs, and social media to link the wine to Valletta's status as the 2018 Capital of Culture. This solution resulted in a sales increase of over 50% within a few months and greatly improved customer reception, leading to the rebrand being expanded to another Marsovin collection.

Marsovin