Case Study: Lore & Leaf achieves a refreshed, earth-first brand identity with BRND WGN

Lore & Leaf rebrands in 2024 with BRND WGN, winning over longtime and new customers

The customer, Lore & Leaf (previously The Cloth Nappy Co.), faced the challenge of rebranding to reflect its expansion into feminine care products while maintaining its earth-first essence. The company needed a new identity that conveyed a fashion-forward and elevated aesthetic. They engaged the vendor BRND WGN for brand identity services to achieve this.

BRND WGN developed a fresh and versatile brand identity for Lore & Leaf, including a unique wordmark with a custom '&' symbol designed to foster personal connection and a soft graphic family for its baby products. The vendor's work resulted in a seamless and well-received transition, with both new and existing customers embracing the new brand. The rebrand successfully provided a stronger identity that resonated with the community and reflected the company's values.

Lore & Leaf