Case Study: Knights College achieves a bold brand transformation with BRND WGN

Knights College launches a bold new brand and website for 2025 growth with BRND WGN

Knights College, an educational institution, sought to reposition itself for local and global growth. They engaged the vendor BRND WGN to develop a new name, brand identity, and digital experience that would establish the college as a confident, smart choice for students and help it reach new audiences.

BRND WGN delivered a comprehensive rebrand, transforming the college from CMBS to Knights College. The solution included a new name inspired by the chess piece, a confident visual identity, a reimagined website, and a bold multi-phase launch campaign with targeted messaging. The new brand framework was built around the purpose of "fuelling human potential for a brighter future." While specific metrics are not provided in the text, the work by BRND WGN successfully equipped the college with a modern and cohesive brand to support its ambitious growth plans.

Knights College