Case Study: Divers Alert Network boosts global engagement with BRND WGN's #WhyWeDoIt campaign

Divers Alert Network boosts campaign views to almost 600,000 with BRND WGN

Divers Alert Network (DAN) Europe, a non-profit organization dedicated to making diving safer, wanted to create a campaign that celebrated the passion for diving rather than its risks. Their challenge was to produce inspiring content that answered the question of why people dive. They partnered with vendor BRND WGN for a campaign, web design, and website development.

BRND WGN's solution was the #WhyWeDoIt campaign, which featured documentary-style interviews with four divers filmed underwater in stunning locations. The campaign, promoted on Google and Facebook, achieved approximately 600,000 views globally. It had a high view-through rate, with about one in two people choosing to watch the ad rather than skip it, a success attributed to the powerful real-life stories at the heart of the project.

Divers Alert Network