Case Study: Class Optical boosts Ray-Ban campaign engagement with BRND WGN

Class Optical engages 1,000 people with BRND WGN

Class Optical, Ray-Ban's official representative in Malta, engaged vendor BRND WGN to activate an international campaign. Their challenge was to bring Ray-Ban's #Campaign4Change to life locally, encouraging people to be true to themselves in line with the brand's flexible international brief.

BRND WGN implemented a high-energy solution by setting up branded lodges at major summer events. They used body painting and graffiti art to engage partygoers, offering free sunglasses and vouchers to participants. The campaign was captured in a video that was shared online to extend its reach. This initiative by BRND WGN was highly successful, resulting in a thousand participants and leading Class Optical to win the Ray-Ban International Marketing award for best consumer engagement.

Class Optical