Case Study: Cisk lifts spirits with the Cheers Campaign by BRND WGN

Cisk launches Cheers campaign in 2021 with BRND WGN

The customer Cisk, a food and beverage company, faced the challenge of launching a campaign during a period of significant pandemic fatigue. The goal was to provide a sense of hope and positivity for the future. The vendor BRND WGN was engaged to develop a campaign strategy that would reconnect people with the simple, shared moments they were missing.

BRND WGN developed the "Cheers" campaign, which visually blended the Cisk brand identity with the new tagline. The solution included refreshed type treatments that mimicked the iconic Cisk wordmark, and it was executed across digital, print, and TV media. The campaign successfully engaged the audience, with people immediately adopting the tagline in social media comments. BRND WGN's work helped Cisk attract significant positive community attention, particularly through the use of colloquial Maltese phrases in its ads.

Cisk