Case Study: Timberland boosts ROAS and lowers cost per result with brkfst.io UGC creative

Timberland - Customer Case Study

Timberland sought to celebrate the 50th Anniversary of its iconic Yellow Boot with a user-generated content (UGC) campaign and needed to improve its return on ad spend. The company partnered with brkfst.io to create this engaging content, with the primary challenge being to drive a higher ROAS compared to their standard business-as-usual creative.

The solution from brkfst.io involved launching a UGC campaign on TikTok and Meta, producing over 180 ads with their network of content creators. The results were highly successful. The brkfst.io content achieved a 53% higher ROAS than BAU content on Meta and drove a 43% lower Cost Per Result on TikTok, effectively meeting Timberland's objectives for the anniversary campaign.

Timberland