Case Study: Timberland boosts Meta ad performance with brkfst.io

Timberland - Customer Case Study

Timberland faced the challenge of launching their Motion Access Low sneakers in a competitive market. Their goal was to boost brand awareness and drive consideration, but inefficiencies in their Meta ad strategy were holding them back. To address this, they partnered with brkfst.io to develop a more effective strategy, utilizing brkfst.io's Ad Health Score service.

brkfst.io's solution involved selecting ten content creators to produce authentic video ads that showcased the sneakers' versatility across eight unique concepts. The results were significant, including a 22% lower CPM, a video completion rate 3.7x higher than the benchmark, and a 45% increase in ad frequency, which successfully boosted brand awareness and product consideration.

Timberland