Case Study: QVC+ and HSN+ achieve lower CPL and higher revenue per minute streamed with brkfst.io

QVC+ and HSN+ - Customer Case Study

QVC+ and HSN+ struggled to attract a younger demographic to its streaming shopping platforms in a market dominated by larger services. To address this challenge, they partnered with brkfst.io to develop a targeted YouTube strategy aimed at this audience and converting interest into free email sign-ups.

The solution from brkfst.io involved a UGC campaign featuring creators who genuinely engaged the target audience with authentic reactions and trend-mirroring content, all edited into a fast-paced format. This approach achieved a 28% decrease in cost per lead and drove 5.9x more revenue per minute streamed than the brands' typical paid advertising.

QVC+ and HSN+