Case Study: QVC+ and HSN+ Reaches New Audiences with UGC from brkfst.io

QVC+ and HSN+ - Customer Case Study

QVC+ and HSN+ faced a challenge with their Meta campaigns reaching a performance plateau due to audience saturation. Their existing ads struggled to attract new users, so they needed a fresh creative strategy to expand their reach and acquire high-quality customers. They partnered with brkfst.io for a solution.

brkfst.io implemented a UGC strategy, leveraging its network of creators to produce hundreds of videos featuring real customers. The campaign resulted in a 71% net new audience reach and a 27% increase in reach compared to BAU efforts. brkfst.io's approach successfully reached a high-quality audience, with a cost per conversion only slightly higher than BAU, proving to be a more efficient method for acquiring new users.

QVC+ and HSN+