Case Study: Perfume.com achieves 3x ROAS growth with brkfst.io

Perfume.com - Customer Case Study

Perfume.com, an online fragrance brand, sought to drive new market growth by moving beyond its traditional brand style. The company partnered with brkfst.io to leverage its service for producing user-generated content, including unboxings, testimonials, and on-screen reviews.

brkfst.io delivered 358 unique ads across eight campaigns. These ads were quickly optimized for performance, resulting in a 394% increase in clicks and a 333% increase in add-to-cart events over competing ads. This strategy led to a 3x increase in return on ad spend, a 4x increase in profits, and a 19x increase in revenue for Perfume.com.

Perfume.com