Case Study: Kraft Heinz boosts PDP conversions with brkfst.io UGC

Kraft Heinz - Customer Case Study

Kraft Heinz needed to enhance its product description pages (PDPs) to build a more authentic connection with its target audience. The existing pages lacked visual appeal and relatability, making it difficult to showcase products and generate demand. The company partnered with brkfst.io to address this challenge using user-generated content.

Brkfst.io leveraged its network of creators to produce authentic lifestyle content featuring Kraft Heinz's products, specifically selecting creators with children to resonate with families. This UGC was implemented on the PDPs and other marketing channels, leading to a notable increase in conversion rates and establishing a stronger connection with the audience.

Kraft Heinz

Kezia Douglas

Omnichannel Marketing Manager