Case Study: Hard Rock Sportsbook drives lower acquisition costs with brkfst.io's TikTok UGC campaigns

How UGC is driving more efficient revenue than other types of content on TikTok

Hard Rock Sportsbook, the sports betting platform for the legendary entertainment brand, faced the challenge of establishing brand awareness and driving customer acquisition on the fast-moving TikTok platform. They partnered with the specialized agency brkfst.io to utilize user-generated content (UGC) in their advertising, a strategy they had not previously employed and were uncertain would perform well against established competitors.

brkfst.io enlisted its network of UGC creators to produce a wide range of compliant video content for the campaign. The results were significant, with a performance test showing that the UGC-driven strategy achieved a 56% lower cost per install, a 54% lower cost per registration, and a 38% lower cost per purchase compared to the brand's own video content, proving the effectiveness of UGC on TikTok.

Hard Rock Sportsbook

Ryan Maloney

SVP, Marketing