Case Study: Michaels boosts ROAS and lowers CPA with brkfst.io

How brkfst.io helped launch a new product line for enterprise Arts & Crafts store

Michaels Art & Crafts faced the challenge of sourcing niche content that required specific craft skills for a new product line. They hired brkfst.io to create fresh ad content with the goal of matching the performance of their main marketing campaign.

brkfst.io delivered 112 user-generated ads from 14 creators, which achieved a 125% increase in ROAS, a 36% decrease in CPA, and a 79% decrease in CPC on Meta. Ten of these top-performing ads were migrated to the brand's main campaign, where they drove a further 23% increase in ROAS.

Michaels