Case Study: EyeJust achieves 50% lower CPA and 105% higher ROAS with brkfst.io

Brkfst cut previous CPA target by 50%

EyeJust, a premium blue light blocking screen protector and glasses brand, struggled to produce authentic content at scale to stand out in a saturated market. They needed a solution that could generate effective creative to help them meet specific ROAS and CPA targets, leading them to partner with the vendor brkfst.io.

Brkfst.io implemented a solution using a high volume of user-generated content from multiple creators, testing three unique angles to find the best-performing ads. This strategy resulted in a 50% decrease in CPA and a 105% increase in ROAS, drastically outperforming all of EyeJust's previous campaigns and driving significant organic traffic to a new product.

EyeJust