Case Study: Bbot improves lead targeting and campaign results with Brizo FoodMetrics

Bbot applies a generous helping of Brizo for cleaver-sharp targeting, better results, and less effort

Bbot, a restaurant technology company and DoorDash subsidiary, faced challenges in generating quality leads for its order and payment platform. Their previous data providers delivered unreliable information that was not specific to the hospitality industry and did not integrate well with their CRM, making prospecting difficult and time-consuming. They turned to Brizo FoodMetrics for a solution.

By implementing Brizo FoodMetrics' market intelligence platform, Bbot gained access to clean, industry-specific data. This allowed them to create highly-targeted campaigns, conduct competitor analysis, and refine their prospect lists with precision. As a result, Brizo FoodMetrics helped Bbot achieve improved conversion rates, enhanced team productivity, and a more efficient sales cycle.

Bbot

Chris Pope

Director, Revenue Operations