Case Study: Coldwell Banker Premier streamlines growth and boosts team accountability with Brivity

Coldwell Banker Premier streamlines 15-20 tools into one platform with Brivity

The Julie Gritton Team at Coldwell Banker Premier, a real estate team of 10 agents, was struggling with a patchwork of 15 to 20 disconnected tools that slowed their growth. This lack of integration led to manual lead distribution, no real-time agent accountability, and no automated follow-up, causing leads and past clients to fall through the cracks. They turned to the Brivity Platform to find a scalable solution.

By implementing Brivity, the team consolidated their tools into a single platform. This provided automated lead routing, integrated texting and a dialer to cut call time by over 66%, and automated follow-up plans that ensured no lead was missed. The solution gave the team real-time visibility into performance and lead sources, resulting in increased productivity, more consistent closings, and a significantly improved quality of life for the team leader.

Coldwell Banker Premier