Case Study: Peninsula Beverages achieves greater field visibility and efficiency with Britehouse Mobility

Peninsula Beverages Implements Fast Process Sales Solution

Peninsula Beverages, the largest local bottler of Coca-Cola products in South Africa’s Western and Northern Cape, needed to speed up its sales and delivery operations. The company was burdened by time-consuming admin, paper-based documentation, limited visibility of assets in the field, and data duplication errors in SAP and Salesforce.com, so it partnered with Britehouse and used the Atajo platform to modernize its field processes.

Britehouse Mobility implemented a customized sales force automation solution using handheld devices preloaded with mobility software, asset verification, and GPS integration. The result was full digitization of paper processes, improved live tracking and control, higher field-team productivity, better customer service, and accurate reporting, while also reducing storage, admin, and travel costs and eliminating duplicate data entry into SAP and Salesforce.com.

Peninsula Beverages