Case Study: Ranbaxy Laboratories Ltd. achieves end-to-end integrated planning and improved service levels with Bristlecone

Integrated Demand and Supply Planning For Globally Dispersed Markets

Ranbaxy Laboratories Ltd., India’s largest pharmaceutical company with operations across 43 countries, faced the challenge of managing a complex, multi-site production network, global FDA requirements, diverse product forecasting, and shop-floor scheduling. To address these issues, Ranbaxy worked with Bristlecone on demand and distribution requirements planning for globally dispersed markets.

Bristlecone rolled out DP and DRP across four countries and multiple plants in India, with a pilot for deployment, supply planning, and factory scheduling, and also built KPI reports in BW. The solution delivered end-to-end integrated planning from demand forecasting through API planning, improved demand planning and factory scheduling, and better market deployment, resulting in higher service levels.

Ranbaxy Laboratories Ltd.