Case Study: Intents Festival reduces queues and upsells guest experiences with Briq Bookings

Intents Festival Booking Activities in Advance Help With Anticipation of the Event

Intents Festival, a major Dutch music event, wanted to improve the guest experience by reducing long queues for its attractions and campsite showers. To tackle this challenge, they partnered with vendor Briq to upsell pre-bookable activities and VIP experiences.

The solution implemented by Briq allowed the festival to offer bookable time slots for showers and a fast lane for rides. This resulted in a 50% reduction in queuing during the event and all available time slots, including a unique sushi experience on the Ferris wheel, being 100% pre-booked. Briq's integration with the festival's ticketing system provided a seamless process for guests and delivered a significant enhancement to the overall experience.

Intents Festival

Jochem

Marketer