Case Study: Efva Attling achieves faster, more flexible eCommerce with Brink Commerce

Efva Attling launches in 15 weeks with Brink Commerce

Efva Attling, a renowned Swedish jewelry brand and royal court purveyor, faced significant challenges with their initial eCommerce platform. The implementation was never completed after 18 months, leaving basic features non-functional and creating process conflicts, particularly around integrating their complex product structure. They turned to Brink Commerce for a new solution.

Brink Commerce implemented its headless, API-only platform, which provided the necessary flexibility and simplicity. The project was completed in just 15 weeks with zero downtime during the launch. This new composable commerce setup, which integrated nine external systems, freed Efva Attling to focus on customer experience and business development instead of troubleshooting basic functions.

Efva Attling