Case Study: Coca‑Cola achieves 85% faster on‑demand restocking and 91% increase in recurring orders with Bringg

Transforming Resupply from Multi-day to Same/Next day Delivery

Coca‑Cola faced a major distribution challenge in Ho Chi Minh City, where a huge number of small retailers risked running out of stock between periodic sales‑rep visits. Bringg’s platform was chosen to enable on‑demand restocking through Coca‑Cola’s app, giving retailers a simple interface to order items any time and avoid multi‑day resupply delays.

Bringg implemented a real‑time, on‑demand delivery solution with three‑click ordering, driver tracking, and a full stocked catalog, initially piloted with ~100 customers and then scaled citywide. The Bringg‑enabled service cut delivery times by 85% (from 3–5 days to under 3 hours), increased recurring orders by 91%, reduced costly truck visits, improved revenues and delivered rapid ROI.

Coca-Cola

Jose Roberto Mallmann

Global Sales & Commercial Solutions Group Director