Case Study: Grupo Simões achieves rapid D2C launch and 95% same-day delivery with Bringg

Rapidly Launch and Scale Up D2C Delivery over COVID-19

Grupo Simões, the largest Coca Cola bottler by continuous geography serving over 15 million consumers across northern Brazil, needed to rapidly launch a direct-to-consumer eCommerce and delivery service as shopper behavior shifted during COVID-19. To meet demand, provide a branded on‑demand experience, and manage crowdsourced local fleets across multiple vehicle formats, Grupo Simões engaged Bringg and its data‑led delivery and fulfillment cloud platform, including Bringg’s Delivery Hub.

Bringg’s Delivery Hub gave Grupo Simões instant access to local fleets, automated and optimized third‑party D2C delivery, and delivered branded mobile experiences with real‑time order updates and live tracking. The solution went from contract to first delivery in four weeks, achieved deliveries 50% faster than an internal pilot, delivered over 95% of orders same‑day, and earned 1st place in Coca Cola Global D2C Innovation — demonstrating clear gains in performance, visibility, efficiency and customer satisfaction with Bringg.

Grupo Simões

Reginaldo Ferreira da Silva

Logistics Manager