Case Study: Fox Racing achieves improved customer experience — 33% fewer returns calls and 18% fewer delivery queries with Bringg on Salesforce

Enhancing Customer Experience for Fox Racing with Self-Service Tracking and Returns

Fox Racing, the world’s leading motocross apparel brand, needed to accelerate its shift from wholesale and brick-and-mortar retail into a true omnichannel commerce model. After consolidating regional Salesforce sites on SFRA, the company sought better visibility into orders, deliveries and returns, self-service returns to reduce friction, fewer WISMO and returns-related support calls, and automated, consistent returns data. To meet these goals Fox Racing engaged Bringg, using the Bringg on Salesforce solution.

Bringg on Salesforce, the only delivery management platform built natively on Salesforce and deployed via Autobahn for Commerce Cloud, delivered real-time tracking and self-service returns integrated directly into Fox Racing’s storefront. The Bringg implementation enabled end-to-end delivery and returns operations on a single platform, cutting returns-related support calls by 33%, reducing “Where is my delivery?” queries by 18%, allowing fulfillment partner changes without disruption, and enabling new omnichannel options like buy-online, collect/return-in-store—improving customer satisfaction and operational efficiency.

Fox Racing

Owen Spencer

Director of Digital Applications