Case Study: Boulanger achieves faster routing and a 40% NPS improvement with Bringg

Boulanger Achieves Faster Routing & Increased NPS Score Using Bringg

Boulanger, one of France’s largest consumer electronics retailers with 210+ stores and 9,000 employees, faced rising last‑mile demands: improve customer experience with shorter delivery windows and more options, reduce delivery costs through better routing and third‑party integration, capture consistent returns and delivery data, scale operations and digitize workflows, and lower carbon emissions. To meet these goals they selected Bringg’s Delivery Management Platform.

Using Bringg’s Delivery Management Platform, Boulanger rolled out a branded delivery experience, a dedicated driver app, automated routing and courier selection based on carbon footprint, and real‑time reporting and analytics. The results include 3x shorter delivery windows (premium 2‑hour), a 40% improvement in NPS, 80% faster routing, 63% more deliveries per vehicle, management of over 1,400 drivers via the Bringg app, a significant drop in emissions and roughly a 30% increase in delivery capacity—demonstrating Bringg’s measurable impact.

Boulanger

Arcindo Corocho

Last Mile Delivery Director