Case Study: Trtl boosts Black Friday revenue and brand visibility with Bring Digital’s affiliate marketing

Trtl boosts affiliate revenue 77% with Bring Digital

Bring Digital was engaged by travel pillow brand Trtl to help build brand awareness through content-led affiliate marketing. The challenge was to tap into their target audience of young, frequent travelers and generate the highest possible reach for their budget, all while providing clear visibility on the impact of this activity which had been difficult to quantify in the past.

Bring Digital implemented a full-funnel affiliate strategy, splitting the budget across CPA and CPC models while managing up-front fees. The results were a major success, delivering a near-80% jump in revenue during the Black Friday period at a strong cost of sale. The campaign also generated significant positive coverage, which helped increase monthly searches for "trtl pillow" by over 2,000.

Trtl