Case Study: Lakeland boosts ROAS with Bring Digital

Lakeland boosts ROAS by 60% with Bring Digital

Lakeland, a homeware and kitchen essentials retailer, faced a significant challenge as its paid social performance declined year-on-year, forcing a 40% budget reduction while sales targets remained high. They partnered with Bring Digital to simplify a complex and inefficient campaign structure that was hindering optimization.

Bring Digital implemented a streamlined paid social strategy, consolidating multiple campaigns into a leaner structure featuring an "All Products" campaign, a dedicated "Hot SKU" campaign, and dynamic prospecting. This approach reduced the number of live campaigns from 10-12 to just five. As a result, Bring Digital helped Lakeland improve its ROAS by 60%, reduce its monthly spend, and increase revenue, which secured additional investment in media spend for the client.

Lakeland