Case Study: The Broadcasting Board of Governors improves program efficiency with Brillient Corporation

The Broadcasting Board of Governors reaches 226 million people in 61 languages with Brillient Corporation

The Broadcasting Board of Governors, a networked global media agency, needed help with data analytics to evaluate its current processes and target problem areas. Brillient Corporation partnered with them to provide digital media data analysis and gain actionable insight.

Brillient implemented a solution including data collection, analytics, report creation, and staff training. This enabled the client to objectively evaluate its broadcast programming and business practices. Brillient Corporation helped the BBG create repeatable processes for analysis to continuously improve the agency’s performance, supporting its mission to reach 226 million people weekly.

The Broadcasting Board of Governors