Case Study: The Broadcasting Board of Governors achieves program efficiency through analytics with Brillient Corporation

The Broadcasting Board of Governors - Customer Case Study

The Broadcasting Board of Governors (BBG), a global media agency that reaches 226 million people in 61 languages each week, needed help using data analytics to evaluate current processes and identify problem areas. Brillient Corporation provided digital media data analysis and reporting support to help BBG better understand its broadcast programming and business practices.

Brillient Corporation implemented data collection, analytics and report creation, projections and target setting, research to identify errors and omissions, and staff training. As a result, BBG gained actionable insights, improved its ability to objectively assess what was working and what was not, and established repeatable analysis and collection processes to support ongoing performance improvement.

The Broadcasting Board of Governors