Case Study: Zapier boosts customer loyalty with Brilliant's branded gifting experience

Zapier - Customer Case Study

Zapier, a tech company known for making automations easy, wanted to add a personal touch to its digital interactions to better connect with and reward its loyal customers. To address this challenge, they partnered with the vendor Brilliant.

Brilliant used its Storefront product to create a custom online store, the "Automatic Apparel Store," featuring a curated collection of premium branded goods. This initiative successfully generated orders from customers in 16 countries and over 2,500 orders within its first year, reinforcing customer loyalty and solidifying Zapier's brand connection.

Zapier

Maeve McGeorge

Senior Brand Specialist