Case Study: Mindful streamlines swag fulfillment and elevates its brand with Brilliant Storefront

VHT Re-Invents Itself as Mindful Using Brilliant Storefront - and Lots of Its Swag

The customer, Mindful (formerly VHT), a customer experience solutions company, sought to execute a heartfelt company rebrand that reflected its empathetic culture. A key part of this initiative was building a high-quality, global swag store to foster connection, but their previous manual fulfillment process was inefficient. They partnered with the vendor Brilliant and used their Storefront cloud-based fulfillment solution to overcome this challenge.

Brilliant provided an end-to-end solution, handling design, manufacturing, warehousing, and global distribution through their Storefront service. This freed Mindful's team from manual tasks and provided real-time inventory and shipping data. The result was a seamless, fully-branded store that received an overwhelmingly positive response, building pride and trust among employees, partners, and clients, with some even actively seeking to shop there.

Mindful

Becky Chastain

Creative Director