Brilliant
20 Case Studies
A Brilliant Case Study
rewardStyle engaged Brilliant to promote the launch of their new smartphone app, LIKEtoKNOW.it, and the accompanying public LIKEtoKNOW.it Store pop-up. The challenge was to generate buzz and drive consumer interest for the app and pop-up; Brilliant was hired to run influencer outreach and branded gifting to accelerate awareness.
Brilliant distributed carefully curated branded gifts to social media influencers and provided support for the LIKEtoKNOW.it Store pop-up, where audiences could order items featured by those influencers. The program boosted app visibility, increased influencer engagement, and drove direct consumer orders from the pop-up, helping rewardStyle convert awareness into measurable sales and engagement.