Case Study: Neighborhood Goods achieves influencer buzz for its brand launch with Brilliant's Influencer Launch Kit

Neighborhood Goods - Customer Case Study

Neighborhood Goods, an innovative retail startup launching its brand, needed a standout way to reach social media influencers. They partnered with Brilliant to create an Influencer Launch Kit — a tailored direct-mail gifting solution designed to generate buzz and introduce the brand.

Brilliant produced a buzzworthy gift set including a subtly branded café mug, denim dad hat, soft crewneck sweatshirt, and custom dress socks, all packed in a custom mailer box with Pantone-matched tissue. The Brilliant kit gave Neighborhood Goods a shareable, high-quality touchpoint for influencer outreach that drove early awareness and social attention during the brand launch (source did not provide specific numeric metrics).

Neighborhood Goods