Brilliant
20 Case Studies
A Brilliant Case Study
Fullpath, a software/SaaS company in the automotive industry, sought to enhance its employee experience and increase internal awareness of its new brand identity following a rebrand. The challenge, addressed with Brilliant, was to create a milestone gifting program that celebrated key career moments while reflecting the company's new brand ethos.
Brilliant implemented a program using its Storefront platform to send custom gift pages for onboarding and anniversaries. Employees could choose from over 30 curated items of branded apparel. The results for Fullpath included 63 orders shipped, 90 hours of work saved for the HR team, and a significant boost in employee morale and brand loyalty.