Case Study: Cash App boosts employee engagement and sells out swag with Brilliant

Elevating Employee Swag A Game-Changing Collaboration with Cash App

Cash App, a prominent mobile payment service app company, sought to revolutionize its approach to distributing branded merchandise to its global workforce. The company faced challenges in maintaining consistent branding across regions, driving employee engagement, and preventing inventory stagnation. They partnered with vendor Brilliant to find a solution, utilizing their Storefront product.

Brilliant implemented a bespoke, web-based pop-up store that opened to employees quarterly. This solution offered a curated, retail-like experience with exclusive, limited-quantity items, creating excitement and demand. The results for Cash App were remarkable, with 500 orders placed within the first two days and the initial collection selling out in a week. Collective sales from subsequent launches surpassed $250,000, demonstrating a highly successful partnership with Brilliant.

Cash App