Case Study: Blue Yonder boosts employee engagement and event buzz with Brilliant

Blue Yonder - Customer Case Study

Blue Yonder, a leading B2B supply chain management company, needed to generate significant employee and customer engagement for their upcoming online Storefront launch at their annual ICON conference. They faced the challenge of creating an integrated experience requiring sourcing, design, logistics, and on-site support, which led them to partner with the vendor Brilliant.

Brilliant provided a comprehensive solution, managing the entire activation including a retail pop-up store and a point-of-sale system at the event. Their on-site team created an engaging experience that incorporated in-app gamification and QR codes to promote the digital Storefront. The results were highly successful, as Brilliant exceeded the target number of retail transactions and generated substantial buzz, seamlessly bridging the in-person event with the online launch and creating lasting enthusiasm for the Blue Yonder brand.

Blue Yonder

Phil Feinsot

Marketing Director