Case Study: Airstream achieves partner excitement for the summer selling season with Brilliant

Airstream - Customer Case Study

Airstream partnered with Brilliant to create a summer-themed promotional gift aimed at generating excitement among its partners and resellers as they moved into the selling season. The challenge was to deliver an on-brand, memorable touchpoint that would motivate partners and support seasonal selling efforts.

Brilliant produced a curated summer gift suite — a Turkish beach towel that doubles as a blanket, a denim "dad hat", a S'well bottle, mirrored sunglasses, and a branded Instax instant camera — to enhance the Airstream travel experience and spark partner enthusiasm. The package delivered a tangible, on-brand activation to support Airstream’s sales push; while no specific metrics were provided, the campaign’s intent to generate excitement with partners and resellers was the stated outcome.

Airstream