Brilliant
20 Case Studies
A Brilliant Case Study
Airbnb's for Work team wanted a high-end client gift to impress business travel planners and HR executives, so they engaged Brilliant to design a curated client-gifting solution. Brilliant’s brief was to assemble travel-focused, luxury items that would “wow” even seasoned travelers.
Brilliant created a branded Champagne Cocktail Kit, a custom color-matched silk eyemask, travel packing cubes, and custom packaging with tissue paper to elevate the in-flight experience and provide a memorable touchpoint for Airbnb for Work clients. The case study reports this outcome qualitatively — the gift was designed to “wow” recipients — and does not include quantitative metrics.