Case Study: Sanofi achieves a scalable global influencer marketing capability with Brilliant Noise

Sanofi builds a global influencer marketing capability with Brilliant Noise and 9 microlearning episodes

The customer Sanofi faced a challenge in scaling its influencer marketing efforts across its global Consumer Healthcare (CHC) division. Execution varied wildly between markets, lacking a shared language or standards, which prevented it from becoming a consistent growth channel. The vendor Brilliant Noise was engaged to design a capability programme to address this.

Brilliant Noise implemented a programme called "Influencers Unleashed," which featured targeted learning tracks and nine microlearning episodes delivered via platforms like Yammer. This solution provided a unified framework and built digital confidence within the teams. The results for Sanofi included a significant cultural shift, with teams now treating influencer marketing as a core growth channel and launching more consistent, effective campaigns across markets.

Sanofi