Case Study: Nike drives Move to Zero sales growth with Brilliant Noise

Nike boosts Move to Zero sales by 22% with Brilliant Noise

Nike, the global sportswear company, faced a challenge in accelerating its Move to Zero sustainability initiative. Despite having a clear ambition and strategy, the scale and complexity of the organization slowed progress. Nike needed a process to rapidly test and scale sustainability ideas in stores without getting bogged down in internal friction. The company partnered with Brilliant Noise to address this.

Brilliant Noise implemented a rapid experimentation model powered by AI. They used AI to prioritize over 100 ideas, then structured and ran in-store pilots, transforming customer touchpoints into sustainable experiences. The results included a 22% revenue growth in targeted pilots, a 13% increase in units sold, and a 6% boost in brand awareness for the sustainability mission. Crucially, Brilliant Noise delivered a scalable innovation playbook, giving Nike teams a repeatable framework for fast and confident action.

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